
| Sector: | Manufacturing | | Deal type: | BIMBO | | Deal size: | £2 million | | Region: | Cheshire | | Date: | November 2008 | | Status: | Current Investment | | Infinity Contact: | Phil Vickers | Prochem assembles and supplies specialised equipment for chemical dosing systems/ultra pure pharmaceuticals. Key sectors serviced by the company’s products are: water and effluent treatment, chemical processing, food manufacture and preparation. The business is very simple and effective and has no direct competition as it produces unique parts for dosing systems. Operating historically in the UK, the business has huge potential to grow and improve profitability with a proactive sales and marketing strategy expanding in to Europe (especially Eastern Europe). The business is now well positioned for the next stage of its development and its full potential will be realised under the direction of an ambitious new management team. The immediate opportunities for future growth include: - Increase sales through expanding the customer base
- Stimulating sales growth by selling the entire product range, rather than select products, in to overseas markets
- Pro-active marketing of the company’s full range of products to existing and new customer
- Increasing brand awareness through more frequent attendance at relevant trade exhibitions
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