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Infinity backs Bravo
Infinity’s private equity and property team has invested in a new property business Bravo Life ...
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Infinity builds on success with airport deal
Infinity has acquired a landmark office building, set within 6.6 acres of landscaped grounds, in ...
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Bravo Lifestyle
In March 2011 Infinity invested in BLS a new property business which targets the development and management of studio apartments ...
 
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Prochem
 Prochem

Sector:Manufacturing
Deal type:BIMBO
Deal size:£2 million
Region:Cheshire
Date:November 2008
Status:Current Investment
Infinity Contact:Phil Vickers

 

Prochem assembles and supplies specialised equipment for chemical dosing systems/ultra pure pharmaceuticals. Key sectors serviced by the company’s products are: water and effluent treatment, chemical processing, food manufacture and preparation.

The business is very simple and effective and has no direct competition as it produces unique parts for dosing systems. Operating historically in the UK, the business has huge potential to grow and improve profitability with a proactive sales and marketing strategy expanding in to Europe (especially Eastern Europe).

The business is now well positioned for the next stage of its development and its full potential will be realised under the direction of an ambitious new management team. The immediate opportunities for future growth include:

  • Increase sales through expanding the customer base
  • Stimulating sales growth by selling the entire product range, rather than select products, in to overseas markets
  • Pro-active marketing of the company’s full range of products to existing and new customer
  • Increasing brand awareness through more frequent attendance at relevant trade exhibitions

 

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